The social media world moves incredibly fast and to help you stay up to date, we thought we’d round up some of the latest news, trends, research, and statistics that caught our attention this week.
From Twitter redefining itself and some big news from Facebook to new features on Pinterest and Periscope, it’s been an exciting week.
Let’s get started!
What’s new in social this week
Want to jump to a particular story? Try clicking one of the headlines below:
- Facebook reaches user milestone
- Twitter recategorizes itself
- Snapchat video growth
- Pinterest adds Featured Collections
- Periscope’s new features
- YouTube announces new ad format
- 5 Eye-opening trends and stats
Facebook reaches 1.65 billion monthly users
In its Q1 2016 earnings report, Facebook announced it has now reached. 1.65 billion monthly users. That figure means Facebook grew 3.7%, from 1.59 billion monthly users last quarter (Q4, 2015).
The social network’s daily active user count has also grown significantly. It reached 1.09 billion daily active users in Q1, compared to 1.04 billion in Q4 2015, a 4.8% increase.
Twitter is no longer a social network
Highly alert Twitter users noticed it’s now categorizing itself very differently. In an update on April 28th, Twitter now sits in the News category rather than Social Networking.
This change moves Twitter away from apps like Snapchat, Facebook and Messenger in the App Store and the switch also boosted the app to the #1 spot in the News category (it was previously sat 6th in Social Networking).
Ranking #1 in a category could be a nice boost for Twitter, and could help attract new users who want to keep up with the latest news on mobile. Being ranked #1 will also help with App Store visibility and could lead to more organic downloads.
Could this be a sign of a significant shift for Twitter? Or maybe an experiment to see how App Store categories and rankings affect downloads? Keeping an eye on this over the coming weeks will be interesting.
Video consumption on Snachat has doubled
Daily video views on Snapchat have now hit 10 billion. TechCruch reports that the new numbers represent a 150% increase in video consumption on Snapchat in just under a year.
In February 2016, Snapchat reported 8 billion daily video views and in November 2015, 6 billion views. That’s incredible growth.
➤ For more on Snapchat, check out our ‘Complete Guide to the Ghost’ here.
Pinterest Featured Collections
Pinterest has released Featured Collections, a way to keep tabs on trending topics and content. Every day, the brands, celebrities, and influencers, and Pinterest’s own editor’s will curate popular pins, users, boards, and searches within Featured Collections.
The Featured Collections will be localized to the UK, France, Germany, Brazil, and Japan, further strengthening the network’s relationship with international users.
Periscope launches sketch feature and deeper analytics
⚡️<img src="http://s.w.org/images/core/emoji/72×72/1f3a5.png" alt="Advertisements